Category: Advertisement

Binance takes legal action against fake billboard ads in Turkey

May 9, 2022

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Trying to cash in on Binance’s popularity in the country, scammers in Turkey have been found to rent numerous billboards to advertise fake Binance-themed opportunities. 75 Total views 6 Total shares Binance TR, the Turkish arm of crypto exchange Binance, has warned investors in the region of an ongoing scam attempt that targets crypto investors […]

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Crypto.com airdrops LeBron James NFT collection to eagle-eyed Super Bowl ad viewers

March 9, 2022

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The company said that royalties from secondary sales are set to go to the LeBron James Family Foundation. 2032 Total views 53 Total shares The Crypto.com exchange announced the airdrop of its “The Moment of Truth” nonfungible token (NFT) collection featuring Los Angeles Lakers forward LeBron James to 5,550 randomly selected viewers of its Super Bowl commercial. […]

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Clampdown on crypto ads: A one-off or a new phase of global regulation?

January 28, 2022

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Over the last week, regulators in three major jurisdictions across two continents introduced new rules governing cryptocurrency-related promotions and advertisements. Citing consumer risks associated with digital asset investments, authorities in the United Kingdom, Singapore and Spain tightened the requirements around crypto firms’ marketing messaging and customer recruitment practices. While some experts view this emerging trend […]

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Singapore bars crypto service providers from advertising in public spaces

January 17, 2022

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The new regulations only allow advertisements on native websites and mobile apps for DPT companies. 2110 Total views 40 Total shares The Monetary Authority of Singapore (MAS) issued a new set of guidelines for digital payment token (DPT) providers, barring them from marketing their services in public areas. The guidelines, which were issued on Monday, also […]

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Arsenal football club in dispute with ASA over ‘irresponsible’ crypto ad

December 22, 2021

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Following the ASA’s decision, Arsenal announced that it would appeal against it and stated that it had provided further information regarding financial risks. 1821 Total views 30 Total shares The Advertising Standards Authority (ASA), a body that oversees advertising in the United Kingdom, is cracking down on non-compliant crypto advertisements.  Earlier this year, Arsenal became […]

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UK advertising watchdog bans crypto ads for Coinbase and Kraken

December 15, 2021

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The ASA wants crypto firms to make it clear that past crypto rallies do not guarantee the same scenarios in future. The Advertising Standards Authority, or ASA, the United Kingdom’s independent advertising regulator, has taken down another batch of cryptocurrency-related ad campaigns promoting several major industry firms. On Dec. 15, the advertising watchdog issued several […]

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UK politicians say cryptocurrency is ‘not an investment’

December 9, 2021

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The head of the FCA said the agency is expecting new powers for regulating crypto advertisements. 1843 Total views 40 Total shares Members of Parliament (MPs) in the United Kingdom have called upon the Financial Conduct Authority (FCA) to limit the use of the word “invest” and “investment” by cryptocurrency firms for promotional purposes. According […]

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FTX buys Super Bowl ad slot to promote crypto to a TV audience of 92M

October 27, 2021

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FTX exchange will advertise for the first time during Super Bowl LVI to reach mainstream football fans. 5079 Total views 110 Total shares Cryptocurrency exchange FTX has secured an advertisement spot in one of the most-watched events in America: the championship game of the National Football League, which is to be held in February 2022. […]

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UK advertising watchdog flags crypto ads ‘red alert’ priority

July 9, 2021

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The United Kingdom’s Advertising Standards Authority is increasing its capacity to track misleading crypto ads using AI and scraping. 161 Total views 1 Total shares Amid the United Kingdom taking a tougher regulatory stance on the cryptocurrency industry, a major local advertising industry organization has announced a crackdown on crypto ads. The Advertising Standards Authority […]

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WordPress adds official Ethereum ad plugin

December 11, 2020

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Online advertising is going crypto with Ethereum. 5741 Total views 30 Total shares A new crypto plugin will allow WordPress publishers to receive ad earnings directly into their Ether (ETH) wallets, according to a Dec. 10 plugin description posted on the WordPress’ official website. Called “EthereumAds,” the plugin will enable content publishers to auction advertisement […]

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