Category: Advertisement

Crypto.com airdrops LeBron James NFT collection to eagle-eyed Super Bowl ad viewers

Crypto.com airdrops LeBron James NFT collection to eagle-eyed Super Bowl ad viewers

The company said that royalties from secondary sales are set to go to the LeBron James Family Foundation. 2032 Total views 53 Total shares The Crypto.com exchange announced the airdrop of its “The Moment of Truth” nonfungible token (NFT) collection featuring Los Angeles Lakers forward LeBron James to 5,550 randomly selected viewers of its Super Bowl commercial. […]

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Clampdown on crypto ads: A one-off or a new phase of global regulation?

Clampdown on crypto ads: A one-off or a new phase of global regulation?

Over the last week, regulators in three major jurisdictions across two continents introduced new rules governing cryptocurrency-related promotions and advertisements. Citing consumer risks associated with digital asset investments, authorities in the United Kingdom, Singapore and Spain tightened the requirements around crypto firms’ marketing messaging and customer recruitment practices. While some experts view this emerging trend […]

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Arsenal football club in dispute with ASA over ‘irresponsible’ crypto ad

Arsenal football club in dispute with ASA over ‘irresponsible’ crypto ad

Following the ASA’s decision, Arsenal announced that it would appeal against it and stated that it had provided further information regarding financial risks. 1821 Total views 30 Total shares The Advertising Standards Authority (ASA), a body that oversees advertising in the United Kingdom, is cracking down on non-compliant crypto advertisements.  Earlier this year, Arsenal became […]

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UK advertising watchdog bans crypto ads for Coinbase and Kraken

UK advertising watchdog bans crypto ads for Coinbase and Kraken

The ASA wants crypto firms to make it clear that past crypto rallies do not guarantee the same scenarios in future. The Advertising Standards Authority, or ASA, the United Kingdom’s independent advertising regulator, has taken down another batch of cryptocurrency-related ad campaigns promoting several major industry firms. On Dec. 15, the advertising watchdog issued several […]

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UK advertising watchdog flags crypto ads ‘red alert’ priority

UK advertising watchdog flags crypto ads ‘red alert’ priority

The United Kingdom’s Advertising Standards Authority is increasing its capacity to track misleading crypto ads using AI and scraping. 161 Total views 1 Total shares Amid the United Kingdom taking a tougher regulatory stance on the cryptocurrency industry, a major local advertising industry organization has announced a crackdown on crypto ads. The Advertising Standards Authority […]

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