Barbie-verse: Mattel inks multi-year deal with Cryptoys NFT marketplace
Mattel plans to use its intellectual property featuring brands such as Barbie and Hot Wheels to create playable avatars sold as NFTs in an upcoming metaverse. 979 Total views 36 Total shares Major toy brand Mattel has signed a multi-year partnership with forthcoming toy-focused nonfungible token (NFT) marketplace Cryptoys to exclusively feature its brands on […]